Multi-buy rebates for a national sports drink portfolio
A national beverage company wanted a simple, year-round reason for shoppers to buy two bottles instead of one, across three of its sports drink and hydration brands at once.
12states covered
3brands, one offer each
80–100redemptions a month on the busiest brand
2languages: English and Spanish
The challenge
The offers had to live on printed POS for more than a year, work for Spanish-speaking shoppers, and stay inside a fixed budget without the brand team managing it day to day.
What Round did
- Three mobile claim pages, one per brand, each with its own QR code for the POS and a one-tap Spanish translation.
- Offer terms drafted for the brand’s legal team.
- Every receipt reviewed before payout. When shoppers started splitting one trip into several checkouts, or stacking the rebate on deep store markdowns, Round flagged it to the brand with options.
- Monthly redemption reports to the brand team.
- A pre-funded rebate bank, so shoppers are paid fast while the brand keeps its normal payment terms.
Results
- Redemptions grew steadily as the POS settled in, reaching 80 to 100 a month on the busiest brand.
- The brand renewed and expanded: a football-themed refresh added a new product line and more states, and runs through two football seasons.
- When 2,500 printed pieces went to market carrying a QR code from an earlier offer, Round kept both programs running and approved those claims by hand. No shopper was turned away and the printed pieces stayed in market.
Thinking about a rebate?
See how Round runs digital rebates from QR code to payout.